I came across this video on the Enterprise Ireland TV channel on You Tube and I thought it was worth sharing...I hope it brings you hope and motivation this week!

All comments welcome below.

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I've written before about the 3 R's and when we were "younger" it used be about Reading,'Riting and 'Rithmethic! but the world has moved on and it is all about a different set of 3 R's today.

The fundamentals of marketing are not the 4 P's anymore, now they're the 3 R's: Response, Results, and Return on Investment (ROI). And, by using marketing automation technology, these 3 R's can be easily managed and quantified.

What is Automated Marketing?

Automated marketing refers to the use of technology to manage specific marketing tasks in an automated way. For example: A website might offer an e-book, available through a web form. When a prospect completes the form, an auto-response email would send the prospect a link to download their book. Further to that however, the prospect's information is captured from the form and added into a prospect database. That same prospect could then be added into an automated email sequence of e-tips, set up to deliver over a scheduled period of time. For example, a series of 10 e-tips could be sent 1 tip per week over the next 10 weeks. The emails themselves could also contain links that could trigger any number of other automated actions, all of which could be tracked and analyzed.

How it all works...

To stand above the crowd, marketers today must be savvy enough to adapt their messaging toward specific segments of their market. Converting prospects into paying clients requires creating specialized messages and offers that speak to specific prospects. Through marketing automation you can hone in on the particular interests and issues important to your prospects, based on the actions that they take. For example: Prospects who click on a link of interest in an email, might be added into a new sequence, focused more specifically toward that topic of interest. This allows several sequences to work together to move your prospects through your sales funnel, in an automated way.

Built to Last

Effort is required when setting up these types of marketing campaigns, but the increased response rates make the extra work well worth it. By taking the time to target your campaigns toward specific segments within your target market, you'll enjoy increased results. Once you have your sequences and tasks in place you simply put the program into action. Automated Marketing becomes your lead capture / lead conversion machine that runs continuously and efficiently.

Measurable Proof

The flexibility of customizing your campaigns and the response metrics available give automated marketing an edge over more unwieldy traditional approaches. Through automated marketing tools, inquiries can be responded to immediately - around the clock and around the globe. By implementing these marketing tools, results become highly measurable, revealing which marketing campaigns are the most effective - without time consuming and expensive focus groups. And, by tracking and reviewing your sales results data, you can easily calculate your marketing budget's Return on Investment.

I am currently researching and trial testing ezeesocial  as I step up my business and marketing campaign...I'll keep you posted!
Article Source: http://EzineArticles.com/7676872

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Click here for the Special Bank Holiday Offer

Have a nice weekend

Regards

Susan

The post BANK Holiday Special Offer! appeared first on productlaunchmethod.net.

The answer, of course, is in setting limits and keeping focused.

Start at the Beginning

Remembering always that information flows outward from your website, first set your priorities. You need to have the groundwork done each day. If you have a company blog, get that blog post up, preferably first thing in the morning. Your completed blog post will then drive most of your Twitter, Facebook, and LinkedIn responses.

Move the Information Out

10 minutes: Once your post is up, spend some time on Twitter and Facebook pointing others to your post. Be brief in your messages, but be on target. You’re competing with everyone else who is out there trying to market their brand and message so don’t waste anyone’s time with long complicated messages. A few words on the value of your post should be enough. It’s important to also respond to comments or questions made directly to you. Share the best comments or some of the more interesting links you see as you scan your feed.

Take a few minutes to also either reply to or retweet a few tweets or, “Like” or respond to a few Facebook comments. Be sure to comment on at least 4 Facebook stories/posts, entering a comment of value and/or appreciation.

5 minutes: Next, go over to LinkedIn and send a link to your blog post out to any appropriate groups to which you belong. Scan the articles that have been posted in those groups to see if you can comment on them or determine if they offer information you’d like to read about.

5 minutes: Lastly, scan a few blogs (hopefully sent to you by RSS feed so that you don’t have to search for them) in your field and make significant and value-added comments on at least 3.

Timer to keep you focussed for online marketing

All of this online marketing is moving information out from your website and can be done in about 20 minutes. It might be difficult to do at first because there are so many temptations out there (Hey did you check out this unbelievable video?), but stay strong and focussed. In the beginning, in order to keep yourself on track, you might even want to use a timer. Make a contract with yourself to spend 20 minutes and no more. The beauty of setting a limit of 20 minutes is that you can then repeat that mid-day and at the end of the day, if needed, without too much impact to your schedule. Or you can just do it once and have that carry you through the work day.

The important thing here is to get into social media and then get out so that you can get to your other work for the day. You want to have a presence in social media, but you don’t want to make it your full-time job.

How much time do you spend on social media? What do you do to keep it from cutting into your productive time?

Remember Online Marketing is the best way to get global reach and into the marketplace with your brand.

If you need more information about how to get your online marketing focussed and targeted check out this DVD SET here.

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I though it was hilarious but I know that she didn't and was more than likely horrified that her children got them at all.

All working mothers have had to cope at some stage with headlice and they are a complete nightmare.

You are outraged,shocked, feel dirty and just want to get rid of them...NOW!

I have been that Mother and interestingly enough that is exactly how I started my information business online.

I researched,created and launched my first eBook on headlice after coping with them over a 4 month period in my own home.

Did you know that Trinity College in Dublin discovered a breakthrough into the eradication of headlice and following on from that information I launched my eBook into how to eradicate headlice in an organic NON chemical method .

Sheryl Sandberg is advocating in her newly released book that women in business should "Lean In" and breakthrough the infamous glass ceiling and reach for the stars.

So don't let headlice stand in your way...be prepared and know how to cope when the inevitable happens!

Warm Regards and stop scratching your head now!

Susan

p.s. You can read the eBook Tips Booklet here 

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If like me you are over 50 and finding yourself looking for something NEW and CHALLENGING to do and use all those skills and experiences you have had to date then watch this video and if you like the sound of starting something new from scratch well you may be interested in a couple of things I have coming up.

p.s Watch out for the webinar series and put your name and email in the box on the top right of this page to get further details straight to your inbox.

The post Are you an OLDPRENEUR? appeared first on productlaunchmethod.net.

If your customers or clients sense you have a hidden agenda, you'll not only lose the sale, you could risk losing the relationship.

"Now, more than ever, it's crucial you adopt a sales mindset shift."

If you have a website and NO traffic then this event is for you...

We have scheduled an introductory event here in Sligo and if interested click here ...EVENT

and PLEASE follow through and book your place as seats are limited and we need to confirm the room size.

Click here for all the details about the live  EVENT happening next Saturday

I hope the Easter break has been wonderful

Warm Regards

Susan

The post Selling has changed…here’s how appeared first on productlaunchmethod.net.

http://itsligo.ie/research-innovation/innovation/innovation-week/

The innovation of some of the companies and the creativity involved in their businesses is awesome!

Daniel Browne from "Up and Running" the business show from Ocean FM was M.C. for the session and he interviewed me for this Saturdays radio show which airs at 9.30/10 am.

http://www.oceanfm.ie/upandrunning

It gave me the opportunity to invite people to our Product to Presence Event on the 23rd March in Strandhill Sligo which is all about YOU !

This event will detail how you can get your business online and selling with all the insights and valuable tips on how to target your market and direct traffic to your website.

Click here  Product to Presence Event  for more details and to register your interest

This event is not to be missed be sure to register today and secure your place

Warm Regards

Susan

The post Ocean FM-Up and Running with Daniel Browne appeared first on productlaunchmethod.net.

As you know I run a successful business online which I established over the last 3 years with just a laptop and an internet connection.

I am hosting a one day information event in my home town in Sligo Ireland and if you would like to know more just

click here ....P to P ..Product to Presence ...People to People

I'd love to see you there and I have a few surprises in store for you....

Warm regards

Susan

See you there     P to P ..Product to Presence ...People to People

Be sure to click the blue link and register now as places are limited.

The post The Power of Local Mid West Radio… appeared first on productlaunchmethod.net.

There was a time in education where it was essential to have the 3  R"S.....Reading,'Riting and 'Rithmetic and I have written about this in a previous blog post See here  but David Shing suggests that the new 3 r's are

Relevant ,Reactive and Remarkable.

"We have to go native", Shing said so when a consumer is inside an environment and a brand can speak to the consumer thats native.

When he mentioned "Relevant" he states that it has to be relevant to the consumer  as so many are struggling with digital fatigue it has to be conversational or you will be defriended or worse ignored.

You also have to be "Reactive" so that if someone makes a comment  you have to be able to turn it around fast whether it was negetive or positive.

And  the third thing is to be "Remarkable"because if you cannot cut through the noise and be heard you won't survive.

It is the most exciting time to be in digital it's beyond buttons and banners to conversations and you need to be there

You can listen to the full Newstalk podcast here.

http://www.newstalk.ie/Top-Tips-for-Online-Trends-from-a-Digital-Prophet

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